Disrupting an industry can produce immense amounts of satisfaction to you, and also to those who benefit of the product or service you provide. It means that you're actually thinking of better ways to solve problems. It also means that you truly care about bringing as much value to your customers as possible.
Here's an example of a disrupted industry. The headphone industry. What did Skull Candy do? They brought coolness to a boring product. They gave music some swag. They gave earbuds a social and emotional value. Wearing Skull Candy not only improves your listening-to-music experience, but it makes you feel acknowledged, as if you had something others don't. Some people might be staring at you -- you enjoying it, of course -- saying, "Man! That dude's wearing Rasta Skull Candy Earbuds!" Yeah, exactly, you become the center of attention.
So what's my plan then? Disrupt the industry? How? No clue, yet. But it sounds exciting, doesn't it?
It's time to break some rules...
