Breaking the Rules

Yes, breaking the rules can be fun sometimes. I'm sure you've done it. You might have even enjoyed doing so once or twice. There's always a certain way to do certain things, according to the common crowd. But what if we don't like the traditional way of doing things. How willing are we to break the rules? It could be fun...

Think about it in a business setting. What would it mean to break the rules? Maybe to see things in a different perspective. Or going against the status quo of procedures. It could even mean to break the rules of traditional thinking and thinking outside the box. I would summarize all these points in a simple phrase; disrupting the industry.

Disrupting an industry can produce immense amounts of satisfaction to you, and also to those who benefit of the product or service you provide. It means that you're actually thinking of better ways to solve problems. It also means that you truly care about bringing as much value to your customers as possible. 

Here's an example of a disrupted industry. The headphone industry. What did Skull Candy do? They brought coolness to a boring product. They gave music some swag. They gave earbuds a social and emotional value. Wearing Skull Candy not only improves your listening-to-music experience, but it makes you feel acknowledged, as if you had something others don't. Some people might be staring at you -- you enjoying it, of course -- saying, "Man! That dude's wearing Rasta Skull Candy Earbuds!" Yeah, exactly, you become the center of attention. 

So what's my plan then? Disrupt the industry? How? No clue, yet. But it sounds exciting, doesn't it? 

It's time to break some rules...